An effective creative brief is the most critical factor in ensuring your get the best results from our illustrators.
We’ve included the basics in our brief form. However, if you are still in need of a bit of guidance, here’s the guide on what to include:
1. The Project Provide a clear description of your project.
2. The Style Give us a crystal clear idea on illustration style – this ensures we’re picking the right illustrator for your job. You can do this in two ways: a. Get it across visually – upload your references or send us links / a Pinterest board to the type of aesthetic you’re after. b. Can’t find any references? In that case, give us five keywords that summarise the feel you want to achieve, e.g., clean, contemporary, corporate, loose, quirky, vibrant, warm, slick, vintage, edgy, etc.
3. The Audience Who do you want to target? Provide the key insights, e.g., age range, income, gender, education and any other relevant information. With the target information we’ll be able to guide you on whether your requested style is the best one to pursue. Alternatively, if you have been unsure on the style direction and find that part a bit overwhelming we can suggest a few options which will suit your target audience.
4. The Deliverables What exactly do you need at the end of the project? Is it PSDs, AIs, Jpegs, GIFS, etc… If you’re really not sure and all that sounds like mumbo-jumbo then just let us know what you intend to use the illustration for. We’ll be able to suggest a suitable format. 5. The Copyright Usage terms need to be agreed upon upfront so that both you and the artist are happy with the end use, period and terms of use.
It can be a confusing element but it doesn’t have to be. We just need to know how long you wish to use the illustration for and where it will be featured. Then it’s a matter of confirming with the artist and arranging something which is fair for the period of time and exposure.
In some cases you might want to buy out the illustration rights completely, if that’s the case we just need to know upfront and then we can arrange this for you.
6. The Budget The budget you have for the project is really important because illustrators fees are based on their skills and experience. If you have a figure you plan to spend then let us know, we’ll make sure that our artist recommendation fits within your budget.
7. The Timings Our illustrators work on various projects, plus have other commitments, so timings are important to include upfront. We can check their availabilities before recommending them for your project.
If ever in doubt, please don’t hesitate to give us a call and we can talk you through it.
Interested in commissioning an illustration, or hearing more about what we can do for you? Fill in our form with as much information as you possibly can — and we’ll get back to you with a recommendation and quote within 24 hours.
Read our FAQs first for answers to your questions.
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John Fairley
John Fairley is a multi-award-winning art director and graphic designer who weaves his passion for letters and typographic craft into every project he touches. His work covers both advertising and design and he’s won just about every award that either industry has to offer.
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John works directly with brands both big and small always providing a bespoke approach for each one. This is how he creates such bold, distinctive and effective design. Whilst his creations have graced exhibitions and garnered acclaim worldwide, John's true measure of success lies in the satisfaction of his clients. His portfolio speaks volumes about his capabilities but it's the potential of what he could craft for you that truly sparks the imagination.
