The rise of commercial illustration has been wonderful to witness over the last decade, with increased use across branding, marketing, advertising, packaging, editorial and TVCs. And it’s not just the ad industry that’s digging in – this year we have overseen commissions from an extremely broad array of industries; from FMCGs, craft beers, festivals and financial advisers to nurseries and plastic surgeries – hell, even the property development industry has cottoned on to the desirable, cut-through capabilities of a beautifully executed illustration campaign.
We always get asked at The Drawing Arm – “What’s going to be hot this year?”
Here are our top three picks:
Bang – straight to the point messaging with all the delicious, glossy, shiny, colourful, textural, eye-catching mayhem in the message itself. This technique is still proving to be a huge hit in the advertising world, with its fierce adaptability to suit almost any brief whilst keeping the message front and centre.
(Featured here: Brandon Els – ‘Paint me something’)
Surrealism is about unexpected juxtapositions and surprises. We are seeing more and more strange creatures and extraordinary landscapes mashed together with real products and people – surprising, delighting and often confusing the viewer.
(Featured here: Thomas Cantoni – ‘Bisokplat’)
A New Perspective
With cut-through imagery becoming increasingly important to a brand’s success, illustrators are looking for new ways to present the ‘all-too-familiar’. With many illustrators taking their cues from selfie-culture, flat-lays, GoPros and drones – we are seeing great creations where the traditional idea of ‘perspective’ has taken on a new lease of life. From overhead view, wide-angle to extreme close-ups, the aim of the unusual perspective is to bring a fresh look to well-documented subjects.
(Featured here: Ainsley Knott – ‘Bubble like soup’)
What is The Drawing Arm and how does it work?
The Drawing Arm is a specialist talent agency representing some of the finest illustrators in the world.
With a deep and diverse pool of artists at our fingertips, we cater to the varied needs of today’s commercial world – from mainstream advertising to cutting edge campaigns. And not only do we provide world class creative talent, we manage the entire illustration process from start to finish – ensuring an impeccable result that’s bang on brief.
Hailing from across Australia and beyond, our artists specialise in a whole range of styles – from vector magic to lovingly hand-crafted typography. So whatever you’re after, we will have someone to fit the bill.
Founded and run by owners of The National Grid – A creative thinking and design company – The Drawing Arm is operated by a team of people who really get how the creative commercial world works (after all, we work there ourselves every day).
For this reason, we’re able to help our clients through every phase of the illustration commission process – from selecting the right artist, or connecting you with your preferred artist, to briefing, fine-tuning, right through to final application and file delivery.
We pride ourselves on delivering the goods, on time and within budget.
So if you are after something really special for your brief – please get in touch, we are here to help.